At Kooltura, we ensure our work reflects the diverse communities we serve by elevating the different voices and stories that resonate with our target audiences. With such a vast, culturally rich population, content must be aligned with the community's values, language, and customs, with culturally rich content that resonates and speaks directly to them.

The goal of nonprofit marketing is to promote the message or mission of the organization. The Charity Channel points out that marketing efforts are used to identify, create and maintain satisfying relationships with the community including—donors, members, volunteers, clients, and other stakeholders.

Multicultural marketing encompasses the culture of your target audience including their language, traditions, customs, and beliefs. Keep on reading to find out why multicultural marketing matters.