To make that happen, the CSO, under the direction of Fred Ross, believed that there should be Spanish-speaking voter registrars available for Spanish-speaking residents. This was easier said than done, but by having politicians, newspapers, and influential groups putting pressure on the county, they were able to get six Spanish-speaking registrars in place. It then became a mission not only for the CSO but for many community members to spread the word and get people registered to vote. Announcements were made on the radio, during church services, at grocery stores, theaters, and community events. People even went door to door in an effort to get the Eastside community registered. And all these combined efforts worked.
However, there were those who were against the idea of having Mexican Americans and other minorities use their electoral power to be heard and seek representation. On Election Day, a group of people showed up at the different polls on the Eastside trying to discourage and intimidate the newly registered from placing their votes. However, as a response, CSO sent out their own poll watchers to ensure that people were not harassed or stopped from placing their votes. These types of struggles were not unfamiliar to the people from the Eastside, and they accepted the challenge as they did with every form of discrimination they faced. They organized and faced the challenge head-on!